About Us

Founded in 1987, Body Aware and XDress have continuously redefined men’s underwear by challenging conventional design and engineering superior, stylish products. Our early vision was to move beyond traditional, uninspired styles by offering intimate apparel that combines aesthetics, functionality, and quality.

Initially launched as a mail-order venture under the name Shamian Silks, the company introduced a capsule collection of meticulously designed men's underwear that defied the uninspired norms of the era. This innovative approach quickly set the foundation for what would become a pioneering brand in men’s underwear and lingerie.

By 1990, operations had moved from a home workshop to commercial premises in Trowbridge, England, where establishing an in-house manufacturing facility allowed the design department to go from drawing board to production in a matter of days. This period of accelerated growth led to a rebranding as Body Aware Ltd, along with the expansion into multiple labels—one of which evolved into today’s XDress.

Undated press photo of founders in original UK factory

With the internet and e-commerce opening new opportunities in the mid 1990's, we launched BodyAware.com—soon followed by Xdress.com—to expand our global footprint and reinforce our reputation for innovation. The formation of Body Aware Inc. in Santa Rosa, California came soon after, and finally our strategic head office relocation to Scottsdale, Arizona, enabled us to centralize design, pattern drafting, and sample production, ensuring consistent quality. In 2016, a UK distribution center was reopened to better serve our longstanding UK and European customer base.

Today, we remain committed to setting industry standards through superior quality and innovative design, offering men’s underwear and lingerie that redefines comfort and style for a modern audience.

Our core mission at Xdress remains unchanged—to bring greater confidence and joy to men, their partners, and trans/gender non-conforming individuals who deserve lingerie that is both attractive and comfortable.